Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual females, deficiencies in money for marketing implied she’d visit nightclubs equipped with containers of spirits.
” In the start we’d head to nightclubs by having a container of sambuca in a single hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt,” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing away from toilets that are portable out wc paper with leaflets advertising the application.
It was back in 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw user numbers increase steadily, then traction that is further gaining to good recommendations.
Established in London, however with its headquarters moving to San Francisco year that is last order to be nearer to US investors, and also to be within the dense associated with the burgeoning myspace and facebook scene, the Her software now has one or more million female users throughout the world.
Her was created from Ms Exton’s frustration with current lesbian dating web sites and apps, which she did not think had been good enough.